Hotel Trends Poland & CEE is a one of a kind two-day event specified for the hotel industry. It brings together all the decision-makers of the industry – stakeholders, representatives of development companies and investment funds, as well as leading suppliers of products and services for the hospitality and tourism industry in one place. The topics discussed in the panels and sessions revolve around issues such as the current situation on the market, strategic changes, new trends, concepts, opportunities and challenges, recent trends encroaching on the global market and revenue and profit maximization.
This year, the conference took place on November 28 and 29 in Sofitel Warsaw Victoria, and Hossam Megahed, Founder and CEO of IPMagiX, was a guest speaker. He spoke during the session about new technologies in the hospitality industry; their present and future. He discussed the latest trends in guest experience using a digital infrastructure like Wi-Fi, HSIA and IPTV. “Not only is Wi-Fi a demanded service, but Wi-Fi is the most important feature a hotel can offer their guests and the best way to encourage them to come back over and over again, especially if it’s good”, Megahed commented. He also talked about solutions and indoor location-based services, which his company IPMagiX develops, and how these platforms gather and analyze statistics that improve service and guest experience. Guests could now receive personalized offers depending on preferences and location, or loyalty points for service use. They become more engaged, and this closes communication gaps, effectively serving all stakeholders of the industry.